VP Marketing & Strategy
JOEL lives and breathes higher education. It’s truly all he knows. After completing master’s degrees in literature and creative writing, he made a home in the English departments of UMass Amherst and Smith College, where he taught a variety of literature and writing courses. A long-standing curiosity about the business side of university life prompted his switch to working in administration.
Since that move, he’s run an office of marketing and communications, served on senior leadership and cabinet, written for college presidents, overseen crisis communications and public relations, and rolled out new institutional brands and websites. He’s also an award winning copywriter and creative director. You can read him on the Waybetter Blog.