Kate Pallant
VP Operations & Technology


KATE is an expert in just about every major marketing automation platform and CRM under the sun, and she oversees the implementation of the various technologies we employ on behalf of our clients. In addition to her serious technical chops, she can also code, write, and design—all while keeping the big picture front and center. Kate is, in effect, Waybetter’s central nervous system. It’s not an exaggeration to say that our clients are successful and happy because she exists.

Before joining Waybetter, Kate lent her marketing prowess to Johns Hopkins University, worked in direct marketing, and managed restaurants in Australia (where, she says, she “learned all about grit”).