CRM & Campaign Coordinator

What you'll do

Waybetter is a boutique marketing agency that helps colleges and universities enroll more students. We run hyper-personalized, data-driven enrollment marketing campaigns for institutions of all shapes and sizes all over the country.

We also offer extensive CRM consulting and project services to ensure institutions are properly leveraging their CRM investment. These services typically relate to:

  • Technical infrastructure configuration and strategy
  • Reporting configuration and strategy
  • Tracking/analytics configuration and strategy
  • Email automation content, configuration, and strategy
  • Dynamic content configuration and strategy (emails and landing pages)

Right for you if...

  • You have CRM experience
  • You have marketing automation experience
  • You have Google Analytics certification or experience
  • You have basic HTML and/or CSS skills
  • You have strong project management skills

Why Waybetter?

We’re an established, agile company poised for continued growth (we’ve grown by 30% in the last two years alone). Our salary and benefits are competitive. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do.
WB Perks:
  • Competitive salary + bonus
  • Health insurance
  • 401(k) with a guaranteed 3% profit sharing
  • 15 days PTO plus numerous company holidays
  • Paid parental leave
  • Pre-set work from home days
  • Professional development stipend
  • Free snacks

Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements not available.