Digital Advertising Coordinator

What you'll do

Our entire focus is helping colleges and universities enroll more students. We run hyper-personalized, data-driven enrollment marketing campaigns for institutions of all shapes and sizes all over the country. To do this we harness the power of bright minds and the best marketing tools available.

We’re currently looking for a driven Digital Advertising Coordinator to join our team.

  • Develop and document ad strategy in an internal ad brief (copy, image, audience)
  • Place approved ads on Facebook, Google, or other networks with airtight accuracy
  • Meet or beat all internal and client-facing deadlines
  • Continually monitor ad performance and optimize copy, imagery, audience, budget
  • Generate and analyze monthly reports portfolio-wide
  • Join client calls to present Waybetter advertising results and strategies

Right for you if...

  • Degree in marketing, advertising, or equivalent work experience
  • Excellent copywriting and copy editing skills
  • Highly organized
  • Project management experience
  • Strong attention to detail
  • Knowledge of web analytics

Why Waybetter?

We’re an established, agile company poised for continued growth (we’ve grown by 30% in the last two years alone). Our salary and benefits are competitive. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do.
WB Perks:
  • Competitive salary + bonus
  • Health insurance
  • 401(k) with a guaranteed 3% profit sharing
  • 15 days PTO plus numerous company holidays
  • Paid parental leave
  • Pre-set work from home days
  • Professional development stipend
  • Free snacks

Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements not available.