Marketing Account Manager

What you'll do

  • Manage, retain and delight a portfolio of colleges and universities
  • Assist with the overall campaign strategies for each individual university
  • Communicate clearly and professionally with all stakeholders at the universities
  • Employ direct marketing tactics utilizing dynamic content across web, social, SMS, email, print
  • Successfully manage project timelines, deliverables and results
  • Follow best practices for email creative and deployment
  • Create original copy/content for websites, emails and other digital marketing efforts
  • Improve results year-over-year through data analysis and strategic testing
  • Use client-specific and competitor performance data to inform go-forward strategy

Right for you if...

  • Minimum 3 years of experience
  • Experience with Salesforce, Marketo, Pardot or other marketing automation platforms
  • An understanding of data and reporting
  • Work experience with an advertising or marketing agency
  • Experience with higher education

Why Waybetter?

We’re an established, agile company poised for continued growth (we’ve grown by 30% in the last two years alone). Our salary and benefits are competitive. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do.
WB Perks:
  • Competitive salary + bonus
  • Health insurance
  • 401(k) with a guaranteed 3% profit sharing
  • 15 days PTO plus numerous company holidays
  • Paid parental leave
  • Pre-set work from home days
  • Professional development stipend
  • Free snacks

Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements not available.