Marketing Account Manager

What you'll do

Our entire focus is helping colleges and universities enroll more students. We run hyper-personalized, data-driven enrollment marketing campaigns for institutions of all shapes and sizes all over the country. To do this we harness the power of bright minds and the best marketing tools available.

We’re currently looking for an additional “bright mind” – a driven Marketing Account Manager – to join our team.

  • Manage, retain and delight a portfolio of colleges and universities
  • Assist with the overall campaign strategies for each individual university
  • Communicate clearly and professionally with all stakeholders at the universities
  • Employ direct marketing tactics utilizing dynamic content across web, social, email, print
  • Successfully manage project timelines, deliverables and results
  • Follow best practices for email creative and deployment
  • Create original copy/content for websites, emails and other digital marketing efforts
  • Improve results year-over-year through data analysis and strategic testing
  • Use client-specific and competitor performance data to inform go-forward strategy

Right for you if...

  • Experience with Salesforce, Marketo, Pardot or other marketing automation platforms
  • Some design experience or an understanding of good design
  • An understanding of data and reporting
  • Work experience with an advertising or marketing agency
  • Experience with higher education

Why Waybetter?

We’re an established, agile company poised for continued growth (we’ve grown by 30% in the last two years alone). Our salary and benefits are competitive. We work really hard but also believe in a healthy work-life balance. Helping colleges and universities market to prospective students is a truly rewarding experience. Our clients are genuinely grateful for what we do.
WB Perks:
  • Competitive salary + bonus
  • Health insurance
  • 401(k) with a guaranteed 3% profit sharing
  • 15 days PTO plus numerous company holidays
  • Paid parental leave
  • Pre-set work from home days
  • Professional development stipend
  • Free snacks

Only applicants in the Baltimore/DC region will be considered. Long-term remote work arrangements not available.