Waybetter Marketing has been a key partner in meeting and exceeding our enrollment goals. With dynamic and focused search outreach, as well as yield strategy, Waybetter has been with us all the way. Colleges and universities must differentiate themselves to meet enrollment goals in this competitive environment, and nobody does that better than Waybetter.
Unlike overpriced conglomerates pushing fire-hose marketing to generate hollow activity, Waybetter helped us look at buying, at arguments for distinction, at enabling highly specific arguments across an array of search segments that helped make Juniata speak very clearly about who WE were. They learned our institution, helped us bring out the specific best aspects of numerous facets of our academic and student life offerings, and arranged to put our best before prospective students.
Waybetter took on work we simply couldn’t do in house. Over the last three years, they’ve really become an extension of our team, to the point where our success feels like a big collective high-five with them. We’ve grown every semester since partnering with Waybetter—our course enrollments are up 17%, and net revenue is up 41%.
Many women’s institutions have to work doubly hard to get a piece of the market. Waybetter has helped us reach and matriculate record breaking new student enrollment in a relatively short period of time. We are now true partners in enrollment management—from positioning our university, to the purchasing of names, to helping us talk about affordability, to email campaigns . Waybetter truly understands different markets and our vulnerability in the market.
As we all know, prospective students are overwhelmed with college search material. Fortunately, Waybetter has a unique way of cutting through the clutter with their personalized, strategic approach. After one year, our enrollment went up 30%. Their process is a proven winner.