From the Ivy League to the you've-probably-never-heard-of-it league—we help schools grow and shape enrollment.

We believe the best way to recruit students is to talk to them in the most personal, most authentic way possible about the biggest, most expensive decision they've made in their lives so far. We despise the generic, same-to-all, mailbox-blasting methods that confuse students, that muddy applicant pools with soft and incomplete apps, and that destroy yield rates. We know there's a better way. A way to combine first-rate marketing automation technology with sound enrollment processes in order to treat prospective students and their families with the compassion and concern they deserve.

It feels really good to market to students this way. It also works.... really, really well.


We believe there's a better way to do this stuff. 

strategy & Consulting

We've worked with schools across the higher ed landscape—from the Ivy League to the you've-probably-never-heard-of-it-league—to help them grow and shape enrollment. At this point, we have a comprehensive understanding of what works and what doesn't. We'll help you design a strategy that will help you achieve your enrollment goals, and then we'll be with you every step of the way. We're great listeners and excellent collaborators. We love problem solving on the fly. Nothing

marketing automation

Marketing automation is all the rage these days... but it's just another tool. We use it to deploy status-based communication, in concert with your database of record, across multiple ongoing campaigns, all the way from sophomore search through senior yield, across a variety of channels, including microsites, email, text messages, and direct mail. That's a mouthful... we know. 

Data Acquisition

PSAT. SAT. ACT. AP. NRCCUA. GMAT. GRE. ETC. You may be comfortable acquiring your own data, you may not be. We manage this process—from profile-building to executing actual name buys—for many of our clients. Many prefer to handle it on their own. Many prefer to have us work directly with their out-of-house consultants. Whatever works for you works for us. The important thing is buying data that gives you the best chance at success.


The startup and small business marketplace is still a new and fierce frontier that requires legal advice from attorneys who are deeply entrenched in the particularities of venture financing. Our firm gives you an holistic approach, so your company can get the best competitive advantage.


Our approach to search is radically different from other methods in the marketplace. We do not blast generic messaging to students who aren't interested. Everything we do in this inquiry-generating process is personalized to individual students. The first thing we talk to them about is them—their interests, their passions, their concerns. It feels good to market this way. It also works really, really well. 


Fashion law is a little bit like the Wild West. There’s a lot of potential, but the rules can seem convoluted and vague at best. Protecting a brand or even a single design involves intellectual property, copyrights, trademarks, and patents.


As we all know, prospective students are overwhelmed with college search material. Fortunately, Waybetter has a unique way of cutting through the clutter with their personalized, strategic approach. After one year, our enrollment went up 30%. Their process is a proven winner.
— John Thompson, VP Marketing, Albion College



777 Nameless Ave.
New York, NY 00000

(212) 555-0110


Let's Chat.

Use the form below to contact us regarding your legal enquiry. Please be as detailed as possible. Include your industry along with any specific document requests. To help us best service your enquiry, we recommend that you first describe the issue you’re having before telling us what you want to achieve. You may also email or call us to make an appointment.

For job opportunities, please email us your resume. We’re always looking for new and exceptional talent to lead the firm into uncharted fields of practice.

Name *
Please do not include confidential or sensitive information in your message. In the event that we are representing a party with opposing interests to your own, we may have a duty to disclose any information you provide to our client.