Jenny Hoffman
Marketing Account Manager


JENNY has pretty much seen it all in higher ed marketing after nearly 15 years of experience as a copywriter and editor (in just about every style and medium under the sun), account manager, and enrollment strategist. Before joining Waybetter, she worked for GCF in Baltimore with clients including Johns Hopkins University, George Mason, Widener, University of Maryland School of Nursing, and Maryland Institute College of Art.

When she's not helping Waybetter clients meet their enrollment goals, Jenny enjoys practicing yoga, participating in personal development courses, and backpacking. If you listen closely, y’all might notice her native Texas accent slip out every now and again.