KIM is a seasoned marketing pro with extensive experience and a diverse skill set across a variety of disciplines, including marketing automation, copywriting, drip nurturing, reporting, branding, and social media management. Before joining Waybetter, she honed her marketing chops with the ed tech companies Moodlerooms and Blackboard. She has a bachelor's in marketing from Loyola University.
In addition to her technical prowess, Kim is also Waybetter’s resident jock. She was a standout on Loyola's NCAA D-I track and field team, and still holds the school’s record in the high jump. In her spare time, she continues to support her alma mater in her role as volunteer coach.