LACEY demands an optimal end-user experience—prioritizing clarity, flawless detail, and creativity in everything she does at Waybetter. This benefits her colleagues, our company processes, and most importantly, her clients.

These core values are evident in the work she’s most proud of: storytelling. From ads to emails to print to website to social to reporting and more, she brings her website user experience and copywriting skills from diverse industries, audiences, and media to her Waybetter clients’ enrollment marketing campaigns.

In her tenure at Waybetter, Lacey’s campaigns have helped dozens of higher education partners be successful and meet their goals; most notably, multiple of her partners have reached record-high enrollment. Lacey keeps her foot on the gas when it comes to innovation and optimization…and she’s not letting up anytime soon.

Outside the office, she and her husband, Andrew, stay busy enjoying life in Annapolis with their young daughter, Nova.