Digital Marketing Director
MOLLY is Waybetter’s digital marketing and advertising lead, ensuring that our partner institutions get their most urgent and important marketing messages in front of prospective students on the platforms and devices they use most. Lucky for us (and our clients), she’s really, really good at it.
Before joining Waybetter, Molly spent six years at South Moon Under, a Maryland-based apparel and fashion retailer that blossomed into a national brand during her tenure. While there, her portfolio included the management of e-commerce digital marketing channels on southmoonunder.com, including paid social, email marketing, affiliate marketing, paid search, display media, retargeting, prospecting, and premium partnerships.
When she’s not building ad buys and segmenting audiences, she’s hanging out with her husband and three impossibly adorable dogs, Darcy, Stella, and Illiad.