If you want someone who’s been in the enrollment trenches and come out stronger every time, meet Ed Wright. He’s spent over 35 years leading teams, shaping strategy, and helping colleges hit numbers they weren’t sure were possible.

Ed has led enrollment efforts at a community college, a regional public, and private liberal arts colleges—giving him a rare, all-angles view of what it takes to grow in a tough market. At Lebanon Valley College, he guided the team to multiple record incoming classes, historic total undergraduate enrollment, and a meaningful jump in first-year retention.

He’s collaborative. He’s strategic. And he knows how to rally a campus around a goal.

After decades on the campus side, Ed now brings that experience to Waybetter, helping partners sharpen their strategy, tighten their funnel, and break through enrollment barriers with confidence.

And when he’s not doing all that? You’ll find him golfing, snow skiing, or planning the next great family trip—because memorable adventures matter just as much as memorable enrollment wins.