As Waybetter’s Marketing Automation Manager, Erin works at the intersection of strategy and execution, ensuring the right message reaches the right person at exactly the right time. She brings a sharp eye for detail and a builder’s mindset to everything she touches.

With nearly a decade of experience in campaign operations and execution, Erin understands the full landscape of marketing operations, from the big picture down to the finest details. A natural process improver, she’s never afraid to challenge the “this is how we’ve always done it” mentality when a better path forward exists.

Outside of work, Erin loves spending quality time with her husband, son, and their Boston Terrier, Mosley. She enjoys getting outside whenever she can and has a soft spot for traveling with her husband, especially anywhere with mountains in the view.