Griffin graduated from Roanoke College with a degree in Business Administration and has built his career in marketing across the financial research, technology, and cybersecurity industries. 

Before joining Waybetter, he worked for a Maryland-based cybersecurity company where he led campaigns, oversaw marketing strategies, and managed events. With a strong proficiency in email marketing and analytics, he enjoys helping clients translate their goals into clear, results-driven strategy. — because in his world, “strategy” isn’t just a buzzword, it’s the whole playbook.

At Waybetter, Griffin partners with clients to develop tailored marketing campaigns, optimize performance through data insights, and ensure every initiative supports their long-term growth.

When not in the office, Griffin likes to cook, go to the beach, watch the Ravens, and spend time with his wife, son, and dog.