JESSICA is passionate about helping colleges and universities enroll more students through thoughtful, results-driven marketing. She holds a BS in Mass Communication and Marketing from Towson University, where her experience as a competitive dancer shaped the organization, adaptability, and determination she brings to her work.

At Waybetter, Jessica has supported schools across a wide range of enrollment marketing initiatives, from campaign development and execution to data-driven strategies that have helped partners enroll some of their largest classes on record. She loves building strong client relationships, solving complex problems, and celebrating wins alongside the teams she serves.

Outside of work, Jess enjoys spending time with her husband Tim and their golden retriever Willie, planning her next flight somewhere new, and training for her next fitness challenge.