Waybetter is an enrollment marketing agency and Slate services partner for colleges and universities. We design, execute, and optimize student-centered enrollment marketing and CRM experiences that help institutions reach the right students, engage them meaningfully, and drive action—on the student’s timeline, not just the institution’s.
Yes. Waybetter is a Slate Preferred Platinum Partner, the highest level of partnership within the Slate ecosystem. We’ve been part of the program since its inception and work deeply inside Slate every day—strategizing, building, optimizing, and supporting institutions that rely on it to power enrollment
Yes. Waybetter often operates as an institution’s enrollment marketing agency of record. That means we manage the strategy, execution, and ongoing optimization of multi-channel enrollment campaigns—while coordinating closely with internal teams and Slate to ensure everything works together as one system.
We work with a wide range of colleges and universities, including private and public institutions, liberal arts colleges, regional universities, and mission-driven schools. What they have in common is a desire to deliver a better, more responsive student experience.
What Slate services do you provide?
Waybetter provides end-to-end Slate services, from strategy through execution and optimization. Our work includes Slate architecture and configuration, reader and rules design, communication flows, portals and forms, data integrations, reporting, and ongoing optimization. We focus on making Slate easier to use internally and more effective at driving student action.
Do you only work in Slate?
No. While we are deep Slate experts, our work extends beyond the CRM. We manage the full enrollment marketing ecosystem—campaign strategy, messaging, channels, and student experience—and use Slate as the central engine that connects everything. The technology serves the strategy, not the other way around. Other CRMs are fair game and can act as our central engine—we're CRM-agnostic.
How quickly can we start?
Timelines vary by scope, but we typically begin with a short discovery and planning phase and can move into execution quickly after that. In many cases, institutions see meaningful progress within the first few weeks as we focus on high-impact improvements early.
What is the sophomore-to-census strategy?
The sophomore-to-census strategy is a connected enrollment journey that follows students from early search through enrollment and census. It replaces calendar-driven campaigns with living, adaptable outreach—personalized across channels and continuously informed by student behavior.
Our strategy gives students (and parents) a single evolving portal that guides them through every stage. It becomes their go-to place to explore, take action, and stay connected year after year.