Like many folks in this line of work, I inquire at colleges and universities all over the country. This means I get viewbooks, postcards, brochures, emails, and all manner of other marketing collateral delivered to my home and office just about every single day.
Rarely do I see anything that’s objectively bad. Until, that is, application and visit season start up in the fall. Then things get dicey, not from a design or copywriting point of view necessarily, but from an actual marketing point of view.