"Help" really is the key word. Our greatest successes occur when we function as an extension of your own admissions and marketing team. We're excellent collaborators and great listeners. We’ll care about the things you want us to care about. We’ll make your job easier. And we’ll make certain that more students find their way to your door. Here are just a few of the people who will help you along the way. 

Waybetter Core Team

Rich Whipkey

President & Founder

Lindsay Ferrara

VP of Client Services

Allyson Shriner

Senior Marketing Account Manger

Lee Carson

VP of Platforms

Kiersten Durst

Reporting / Web Content Manager

Kate Pallant

VP of Operations

Ron Filipowicz

VP of Partnerships

Jenny Hoffman

Marketing Account Manager

Molly Diemel

Digital Marketing Director

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Tim Dugan

Web Developer

Joel Anderson

VP of Marketing & Strategy

Kim Amaducci

Senior Marketing Account Manager

Lacey Lillard

Marketing Account Manager

Melissa Whipkey


Dave Shifflet

Senior Engineer