Lebanon Valley College.
Lebanon Valley College in Annville, Pennsylvania is thriving in one of the most difficult higher ed markets in the country.
This personal, systematic approach helped LVC align its human resources with the students who were most likely to enroll. And it worked. The College of Science increased its number of deposited students for the first time in years.
That's Not a Misprint
In a state where competition between a large number of both public and private institutions is increasingly fierce, Lebanon Valley brought in back-to-back-to-back largest classes in school history.
In addition to battling fierce competition and unfavorable demographics, LVC has long faced an uphill battle with getting broad recognition of their historic brand strengths, namely their proven ability to profoundly affect the lives of their students.
Waybetter set out to help LVC in a couple of key areas. First, we made sure that every student they contacted got a personalized view of what was possible at The Valley. Second, we double-checked that we were using every relevant channel—whether that be email, text messaging, digital advertising, print, or other—to reach a student with truly targeted content to keep them engaged throughout the enrollment cycle.