A Private, Highly Selective Liberal Arts College.
Wesleyan is a quintessentially beautiful college campus. It’s also consistently regarded as one of the very best liberal arts universities in the country.
But setting up Slate doesn’t magically get easier just because you’re a storied institution of higher education. In fact, the longer you’ve been around, the more idiosyncratic your processes and operations have probably become.
That was certainly the case at Wesleyan when we started working with their Continuing Studies division. While most of our engagements at Waybetter involve helping clients use Slate to communicate with prospective students, at Wesleyan we were helping their team better connect with current undergraduate students who might be interested in signing up for Winter and Summer Term courses—an important revenue stream for the University.
Prior to acquiring Slate, Wesleyan had done their best with the tools at their disposal, but over time the system had become onerous for everyone involved. Our comprehensive audit revealed that they had come to rely on a patchwork of Google forms and manual project management to do everything from collecting financial aid applications to processing and approving admissions applications and enrolling students.
As is often the case, friction at key points in the student journey slowed everybody down and even prevented interested students from getting where they wanted to be.
The Better Way
- Transitioning from Google forms hosted across a number of web locations to centralized form management in Slate.
- Building a series of triggers to students to let them know when they need to complete a certain action in the application and enrollment processes.
- Building a series of triggers to faculty to let them know when they need to review or approve parts of the application and enrollment processes.
- Building an automated drip campaign to admitted students that shepherded them toward completing crucial actions, like completing the financial aid application, without which the team wouldn’t know how much to charge for the course.
We’re so proud of the work we’ve helped Wesleyan accomplish to date. We’re even prouder of the results: They saw a 49% increase in Winter term aid applications over the previous year. In addition, a fully-automated enrollment process is set up for Summer 2022.
In addition to these results, we’re also glad to report that they were achieved while lightening the workload for everyone involved—for students, for admissions, and for faculty alike.