Lindsay Ferrara
VP Client Services

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LINDSAY breathes new life into the old cliché been there done that. After a career spent on the bleeding edge of digital marketing across a variety of industries (healthcare, retail, financial services, non-profit, hospitality, and education, to name just a few) there's not much she hasn't seen or done or analyzed or optimized. Lucky for us, she brings all that experience and know-how to bear in pursuit of our clients' bottom-line enrollment goals. Overseeing our team of whip-smart account managers and our full suite of marketing services, Lindsay is responsible for ensuring that Waybetter delivers results.  

Prior to joining Waybetter, Lindsay enjoyed a long tenure at Fishbowl Marketing, where she oversaw a large team of digital strategists and managed a portfolio of over 150 clients. She has a BA in communications from the University of Maryland. Outside the office, she and her husband, Kurt, stay busy enjoying life with their three young sons.